MARKETING QUIZ[part 2]

SBI - PO Marketing Quiz (Part -2)

Q.11. A theory states that no matter how efficiently goods/service are produced, if they cannot be delivered to the customer in the quickest possible time it is vain-this theory is called-(1) Quickest the best (2) Instant service(3) Service on time (4) Timely effort(5) Matter theory

Q.12. Demonstration is an exercises to-(1) attractively pack and display the goods (2) Prove the characteristic of the product(3) Both 1 and 2 (4) Window shop(5) Neither 1 nor 2

Q.13. In selling "Consumption" is the ultimate goal of the sales while a marketer-(1) Identifies consumer needs and wants.(2) Develop an appropriate product/service to attain customer satisfaction.(3) Accomplish organizational goals through integrated marketing approach(4) all of the above.(5) None of these

Q.14. 'Casual' research is basically concerned with-(1) Establishing cause and effort relationship (2) Arriving at a forecast or prediction of interest.(3) measuring and estimating the frequencies with which of things occur(4) all of above(5) None of these

Q.15. A method in which brand equity is measured by comparing difference between the retail price of the brand and the retail price of an unbranded product in same category is called-(1) Brand goodwill method (2) price premium method(3) Production method (3) Both 1 and 2 (4) Neither 1 nor 2

Q.16. Bank Marketing means-(1) Selling of Banks (2) Merger of Banks(3) Selling bank's products and services (4) None of these(5) All of these

Q.17. Credit cards are used for-(1) Cash withdrawals (2) Purchase of air tickets(3) Purchase of consumable items from retail outlets (4) all of these(5) None of these

Q.18. Home loans are granted to-(1) Individuals (2) Institutions(3) Builders (4) all of these(5) None of these

Q.19. ATMs are-(1) Branches of Banks (2) Manned counters of Banks(3) Unmanned cash dispensers(4) All of these (5) None of these

Q.20. Relationship selling means-(1) Preparing a list of relatives (2) Cross selling (3) Selling to relatives (4) Selling to strangers (5) Telemarketing

Answers:Q.11.(2)Q.12.(2)Q.13.(4)Q.14.(1)Q.15.(2)Q.16.(3)Q.17.(4)Q.18.(1)Q.19.(3)Q.20.(2)